If they haven't done so already, many people have the New Year's Resolution to eat a more plant-based diet. This would be for a variety of reasons for each individual. Going to the grocery store with this 100% cotton jumbo tote is one helpful reminder, like tying a string around one's finger. As the talented American artist Shirley at veggieshirts's Store at Zazzle says, "Many vegans become vegans because of their love for animals, and their decision not to eat those they love. This (tote) says it all: Vegans Do It For Love." There are also many other products available at veggieshirts's Store at Zazzle with this same slogan. A very Happy New Year to all!